Open houses can sell homes faster—but only if buyers show up. The secret to a packed open house? Pre-event emails that build excitement, engage prospects, and increase foot traffic.
1. Build Anticipation Early
Send your first email 5–7 days before your open house. Showcase the property’s best features—upgraded kitchen, spacious yard, or prime location—and include high-quality photos. Make buyers feel like they can’t miss this opportunity.
2. Provide Value Beyond the Details
Don’t just share the date and address. Include a neighborhood guide, highlight local amenities, or link to a short video tour. When buyers can envision their lifestyle in the home, they’re more likely to attend.
3. Send a Friendly Reminder
A well-timed reminder email the day before your open house can double attendance. Keep it short, include the essentials, and add a clickable map or RSVP link to make it easy to attend.
4. Follow Up for Stronger Results
After the event, thank attendees and share a virtual tour link or key property details. This keeps your home top-of-mind and encourages follow-up questions or offers.
Bottom Line: Pre-event emails aren’t just a marketing extra—they’re the key to increasing attendance and generating more offers at your next open house.
Reach out if you want a professional assessment on what your house could sell for today.
Cristina Caministeanu
eXp Luxury Redlands, CA
www.RedlandsRealEstatePros.com
